ปัจจัยกําหนดการตัดสินใจที่เกี่ยวกับส่วนประสมการส่งเสริมการตลาด ได้แก่

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��ǹ��Ҵ��͡��Ҵ�� (Segmentation and Target Markets)

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(Marketing Mix) ��ǹ��õ�Ҵ (Marketing Mix)

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(Promotion) ��ѡ��õ�Ҵ ��¡�� 4Ps ��´�ͧ��ǹ��õ�Ҵ�Ҩ�Ԩ�ó�
��ҡ�ѧ�Ҿ��仹��

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